This Passover, PJ Library is partnering with Yehuda Matzos to engage families in Jewish life.
Yehuda Matzo, a company in Israel – with its U.S. distributor, Kayco/Kedem Food Products – is providing in-kind advertising to create awareness and further Jewish identity, a first for the company. This is also the first time PJ Library is partnering with a company to co-brand a product on a national level, according to a release.
This year, the PJ Library logo will appear on the matzah packaging and a unique URL will direct families to the PJ Library enrollment/sign-up form.
In addition to co-branding on Yehuda Matzo boxes nationwide, the PJ Library national team is providing resources to professionals across the country to create programs for families around the matzah boxes and Passover themes.
“What a better way to get more Jews further involved into Jewish tradition than by teaming up with PJ Library and the great work they do reaching out to both affiliated and unaffiliated Jews,” said Mordy Dicker, executive vice president of marketing and business development for Kayco/Kedem-Kedem Food Products, in the release. “Through the outreach that PJ Library does, we hope that the next generation of young Jewish people will have a deeper sense and understanding of being Jewish.”
PJ Library is an international program of the Harold Grinspoon Foundation, which partners with Jewish philanthropists and communities to distribute high-quality Jewish children’s books and music to families with children ages 6 months to 8 years. The free books are delivered each month to families’ homes.
In Arizona, there are PJ Library communities in Flagstaff, the Greater Phoenix area, Prescott and Southern Arizona. Sign up here.
To learn more about upcoming PJ Library events in the Valley, visit PJ Library, Phoenix on Facebook.